Not The Other Way Around
Most fitness organizations and activities focus on improving fitness through a few simple mechanisms. Get people to work out harder, get people to work out for more time each week or get people to stick with the workouts routine longer so they see results and hopefully that will lead to the workouts becoming a habit.
This approach simply put is not working. People understand costs and benefits and we can’t blame them for being frustrated with slow return on their investments of time, money and effort.
Read how Nuzuna Fitness instead is turning this on its head. Nuzuna EMS is revolutionary in it focuses on multiplying the benefits of what people already do. We want them to see faster results and better results with the same level of effort and intensity. This will revolutionize fitness because it doesn’t ask people to work against their instincts, it puts the pressure for better results on the exercise.